Template Email Sequence for Leads

Once you've sent an email to a lead, the most important thing to do is follow up. Most leads are busy, or don't get the full message of your email on the first copy. Some industry averages suggest that 8 touchpoints are required for turning a lead into a customer. 

You can use the below templates as part of a contact sequence for potential recruitment leads in the area where you work (just be sure to edit them to include the information of you and your leads!):

Email 1: 

Subject Line: Let's connect!
Hi {client name},
Hope everything's going well – love what you guys are doing over at {company. 
Wanted to see if you'd be interested in a quick call (< 5 min) to discuss your legal needs?
RecruitLoop helps non-profits & SMEs access recruitment services at a fraction of the cost of traditional recruitment, while also offering consulting to help you better understand your hiring market. 
It would be great to speak and see if I can be of value. 
Thank you.
Your Name Here | RecruitLoop
c:  name.name@us.recruitloop.com

Email 2 (sent as a reply to Email 1): 
Subject Line: Re: Let's connect!
Hi {client name},
I just wanted to send this polite reminder. Thanks. Let me know.
Your Name Here | RecruitLoop
c:  name.name@us.recruitloop.com
--------
Hi {client name},
Hope everything's going well – love what you guys are doing over at {company. 
Wanted to see if you'd be interested in a quick call (< 5 min) to discuss your legal needs?
RecruitLoop helps non-profits & SMEs access recruitment services at a fraction of the cost of traditional recruitment, while also offering consulting to help you better understand your hiring market. 
It would be great to speak and see if I can be of value. 
Thank you.
Your Name Here | RecruitLoop
c:  name.name@us.recruitloop.com

Email 3: 
Subject line: 
Hey {client name},
Just sending a friendly hello – do you have some time later this week for a 5 min chat?
As a reminder,  RecruitLoop helps non-profits & SMEs access recruitment services at a fraction of the cost of traditional recruitment, while also offering consulting to help you better understand your hiring market. Our video interview technology makes screening candidates a breeze. 
It would be great to speak and answer any of your questions.
Thank you,
Your Name Here | RecruitLoop
c:  name.name@us.recruitloop.com

Email 4: 
Subject line:
Hey {client name},
Hope you're having a nice week.
I understand that you may not be interested in a call, but if you are curious about rates and want a free consultation for your recruitment needs, you can always  post a role – there's no cost to post a role and get a proposal.
If you do want to chat, I'd be glad to hop on the phone. Let me know when's a good time?
Thank you,
Your Name Here | RecruitLoop
c:  name.name@us.recruitloop.com

Email 5: 
Subject line:
Hi {client name},
Hope you're having a nice week.
I understand that you may not  be interested in a call, but if you are curious about rates and want a free consultation for your recruitment needs, you can always  post a role – there's no cost to post a role and get a proposal.
Even if you already have a recruiter, you can still take advantage of RecruitLoop's independent recruiter services, like several other companies (Tilt, Sprig, Hyperion) who have cut back their recruitment by using our on-demand service as a complement to their existing recruitment team.
If you do want to chat, I'd be glad to hop on the phone. Let me know when's a good time?
Thank you.
Your Name Here | RecruitLoop
c:  name.name@us.recruitloop.com

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